
Projects
I’ve led, collaborated and worked solo on a range of projects, from brand storytelling to thought leadership, websites to fundraising materials, creative strategy, messaging and more.
National Deaf Children’s Society – Tone of Voice
Sometimes, clients come with a lot of the elements already in place. When I was approached by the National Deaf Children’s Society (NDCS), they were already on an exciting journey with their brand.
The National Trust – Proposition Development and Fundraising Copywriting
I wrote the copy for the fundraising Spring Appeal for The National Trust.
Vodafone Foundation – Proposition and Messaging
I conducted a research review and developed brand stories and a full messaging toolkit for Vodafone Foundation in Europe.
Muscular Dystrophy UK – Website Refresh
We wrote new copy for many pages on the Muscular Dystrophy UK website.
C Space – Strategic Writing
We worked with C Space to write the S Word: an 85-page report on how brands can break away from sustainability paralysis.
Jesuit Missions – Appeal Concept and Copywriting
I wrote the copy for the fundraising Spring Appeal for Jesuit Missions.
Media Trust – Storytelling and Copywriting Training
I've become an officially approved Trainer for Media Trust.
Inspiration For All – Brand Storytelling, Messaging and Copywriting
I developed a brand story, messaging and copy for Inspiration For All.
Christian Aid Brand Storytelling, Tone and Messaging
I conducted a brand storytelling workshop, and created a messaging toolkit and tone of voice guide for Christian Aid.
World Animal Protection – Legacy Proposition
I worked with the lovely storytelling people at Catnsake to develop a legacy proposition for World Animal Protection, one of the leading global animal charities.
Amnesty International – Anti-racist Storytelling
I wrote the script for an animated training film illustrating the UNEP’s commitment to human rights, gender equality and leaving no one behind.
United Nations Environment Programme – Film Scriptwriting
I wrote the script for an animated training film illustrating the UNEP’s commitment to human rights, gender equality and leaving no one behind.
Sense Brand Proposition Development
I worked with Raw London on the strategic development of a new brand proposition and messaging for the disability charity Sense.
The Saltways – Ethical Storytelling Through Film
I wrote the brand story, messaging and web copy for charity filmmakers The Saltways.
Breast Cancer Now – Golf Fundraising Proposition
I designed and facilitated a creative workshop, developed a brand story and messaging, and wrote a new golf fundraising proposition for Breast Cancer Now.
Charity Bank – A Bank For Good
I conducted a brand storytelling workshop, and created a messaging toolkit and tone of voice guide for Charity Bank.
World Wildlife Fund – Climate Crisis Video
I wrote a series of films about climate change for the World Wildlife Fund.
NSPCC – Small Talk and Changing Childhoods
I have written and edited three editions of NSPCC’s flagship newsletter, Small Talk, sent to more than 200,000 supporters.
Young Minds – #HelloYellow
I developed the creative concept and wrote the copy for Young Minds’ flagship fundraising event #HelloYellow.
Cancer Research – Children & Young People
I collaborated on the brand strategy and architecture for Cancer Research UK for Children and Young People.